Clive Henry Group needed to transform its brand into the central hub for UK healthcare recruitment and innovation. The goal was to unify its three key brands—Mprove (Process), Woodrow Mercer Healthcare (People), and Tech Canal (Technology)—into a cohesive, multi-faceted offering while ensuring each retained its own identity.
The brand also needed a stronger, more authentic social media presence to showcase its culture, values, and expertise.
A lack of consistency between the brands made it difficult for clients and candidates to recognize their connection to Clive Henry Group.
The brands had to stand on their own while maintaining a visual and strategic alignment, ensuring that at a glance, people understood they were part of a larger ecosystem. Additionally, the brand needed to position itself as the place to work by reinforcing its culture through social media, events, and brand storytelling.
To unify the brand, Clive Henry Group underwent a full identity refresh, ensuring cohesive branding, email signatures, headshots, branded documents and bespoke Video Content across all businesses.
A new website was launched to establish the group as the go-to destination for UK healthcare recruitment, while culture photography and event coverage helped bring the brand to life online. A stronger, more engaging social media presence showcased the company’s values and created a clear connection between the three businesses.
By reinforcing the process, people, and technology at the heart of the brand, Clive Henry Group positioned itself as a market leader, ultimately securing recognition as #2 in The Times' 100 Fastest Growing Private Companies 2024.
