Brookwood Recruitment wanted to enhance their visual identity with bespoke headshot photography, helping to build trust and credibility in the recruitment industry. Their goal was to move away from generic imagery and create a professional yet approachable look that reflected their company culture.
Recruitment is a people-first industry, and first impressions matter. Brookwood needed high-quality, consistent headshots that showcased their team as professional, friendly, and trustworthy across all platforms. The challenge was to provide images that suited multiple use cases—internal branding, LinkedIn profiles, and marketing materials—while ensuring each individual’s personality shone through.
It was important for me to utilise natural lighting supported by a flash to create balanced, natural skin tones and avoid a sterile, overly clinical look.
Through a referral from a past client, I connected with Brookwood and scheduled an on-site shoot to capture their team.
Using the Hasselblad X2D 100C with the XCD 55V lens, I leveraged its 42mm focal length, which closely mirrors the human eye, ensuring the most natural and true-to-life representation of each individual. Each employee received multiple poses, full-colour and black-and-white variations, along with natural background options, covering all potential use cases.
Now, Brookwood Recruitment lead with a consistent, polished, and personable visual identity across all platforms. Every employee is represented with a friendly and trustworthy face, reinforcing the agency’s credibility and approachability in the recruitment world.
