Tech Canal serves as the bridge for bringing innovative technology into the NHS and private healthcare sector, leveraging its connections and deep understanding of the health tech landscape. However, its disruptive and innovative offering lacked a cohesive visual identity. A refresh was needed to position Tech Canal as an expert in the field, enhancing credibility while showcasing its youthful and fresh perspective on the future of health tech.
The health tech landscape is rigid and conservative in its branding, often pushing formality over creativity. Tech Canal needed to break away from these rigid norms while maintaining credibility with both healthcare and tech leaders. A key challenge was ensuring the brand felt both innovative and approachable, striking a balance between disruption and play.
Putting the Tech Canal team as the core visual was crucial to showcase their deep industry knowledge but also to add a personable, human touch. This approach would reinforce Tech Canal’s ability to drive meaningful connections while making the brand more relatable and playful for the identified audience.
Tech Canal redefined health tech branding with a bold, disruptive approach—balancing credibility with vibrancy. Through dynamic visuals, engaging storytelling, and a human-first perspective, the brand became both authoritative and approachable.
A user-friendly website served as the central hub, clearly showcasing Tech Canal’s offerings, culture, and mission. With intuitive navigation and engaging content, it became a true ‘canal’—a seamless entry point for healthcare and tech professionals to connect, explore partnerships, and stay informed on industry advancements.
Authentic photography and videography highlighted the experts behind Tech Canal, reinforcing trust while bridging technology and healthcare. On LinkedIn, witty and insightful content set the brand apart, blending expertise with storytelling. This distinct voice challenged conventions, energized health tech, and reshaped innovation in the NHS and private sector.
