After leaving lockdown, Woodrow Mercer Healthcare, a leading healthcare recruitment agency, needed to enhance its digital presence and reinvent it's visual identity to attract top talent and effectively engage its everchanging markets.
The agency faced several obstacles: An outdated website with limited functionality, minimal social media presence, and a lack of personable content to promote engagement for internal recruiters.
By applying my interdisciplinary approach, I led Woodrow Mercer Healthcare through a visual identity transformation. This included enhancing the website’s user experience, strengthening the social media strategy with more personable content, and creating engaging bespoke video media.
A complete overhaul of both print and digital branding allowed the company to establish itself as a unique offering in a crowded market. As a result, brand awareness and trust increased, engagement became consistent, and the business experienced growth within the UK healthcare recruitment sector.
